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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06724_Field_TCUM T289.txt
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1996-04-10
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901b
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16 lines
there is a world of sense that disappears when the light is off.
“Painting with light” is jargon from the world of stage-
electricity. The uses of light in the world of motion, whether in
the motorcar or the movie or the microscope, are as diverse as
the uses of electricity in the world of power. Light is
information without “content,” much as the missile is a vehicle
without the additions of wheel or highway. As the missile is a
self-contained transportation system that consumes not only
its fuel but its engine, so light is a self-contained
communication system in which the medium is the message.
The recent development of the laser ray has introduced
new possibilities for light. The laser ray is an amplification of
light by Intensified radiation. Concentration of radiant energy
has made available some new properties in light. The laser ray—